Is this right for me?
Whether you’re just starting out, well established or somewhere in between, a custom website makes sense when you’re ready to invest in something that’s made specifically for your business.
If you’re still figuring out your offer, audience or brand, or you’re looking for a quick way to get a website up and running, you may be better off starting elsewhere for now.
Everything below forms the foundation of every custom website. From there, the scope is determined based on your project - the number of pages, functionality required, and any additional animations or add-ons.
To discuss your requirements in full, the best place to start is with a free discovery call.
Book a callBefore beginning any design work, I start by developing a clear understanding of your business and what success looks like, so your site is designed to deliver real results.
Bespoke visuals tailored to your brand. Every visual decision is made with purpose - from creative direction through to full website design.
I build websites in the traditional way - coding them from the ground up. This allows for full creative control of the design, and all of the underlying technology.
Websites are built with technical SEO best practice in mind, from how your content is structured to page speed, security and mobile-first responsiveness.
Workbooks and resources to help guide you through content creation, including imagery, copywriting and how to get found on search engines.
Post-launch check-ins to ensure everything is running smoothly, with ongoing updates, edits and technical support available whenever you need it.
“Bespoke” and “custom” gets used a lot in web design, so I want to be clear about what it means when you work with me.
For me, bespoke isn't just about creating a website that looks different. It's about taking the time to really think about what your business needs from it, and making those decisions around you from the very beginning.
How your customers will use it. What they need to find. What you need to manage yourself. What could become important as your business grows.
We'll talk through all of those things at the beginning, and those decisions will inform everything from the pages and structure to the design, functionality and technical build.
At the end, you'll have a website that's unique to your business in more ways than how it looks. It'll be built around the way your business actually works.
Book a discovery call
We talk through your business, your audience, and what you need your website to do - and we get a feel for whether we're the right fit for each other.
I'll introduce you to your Client Portal in Notion. This will be your home for the entire project where we'll collaborate, share updates, and keep everything in one place until your site goes live.
The strategic thinking behind your site begins. Researching and mapping out exactly what your website needs to be before anything gets designed.
Custom visuals, from creative direction through to full website designs, presented for your feedback. If your branding isn't quite there yet, I offer a brand design phase as an add-on.
Once the designs are approved, I build your website from the ground up. My development background ensures it works beautifully across different screen sizes and gives us the flexibility to build exactly what your business needs.
After rigorous testing across various devices and browsers, your site is ready to go live. I’ll walk you through everything you need to know, and be on hand for the weeks that follow.
( Custom Website )
Her approach was strategic and systematic ensuring the website layout and functionality was user friendly and future proofed. A pleasure to partner with, I can't recommend Carly more highly!
- Coleen
( Custom Website )
I had the pleasure of working with Carly to create my new photography portfolio website, and I couldn’t be happier with the result. She understood exactly the clean, minimal, and professional look I had in mind and brought it to life perfectly.
The process was smooth, efficient, and enjoyable. I highly recommend her to anyone looking for a beautifully designed website that reflects their style and work. Thank you Carly!
- Frederik
( Custom Website )
A massive thanks to Carly for building me the most beautiful website. As a complete beginner with zero tech knowledge not only did Carly get my vision from the beginning but she brought it to life in the most stunning way. I run wellness retreats, Avandra Escapes, and my guests find it so easy to use the platform to book and access all the information they need to ensure the journey from booking to arriving at any of our locations is seamless.
I cannot recommend Carly enough.
- Niki
( Custom Website )
I felt she really took the time to listen, and created such a beautiful website for us. She helped us pick the best booking system and has since helped us update and amend things to make them work better for us as we grow as a company.
I would 100% recommend if you’re looking for a modern take on how websites should be done. Thank you Carly!
- Rebecca
( Custom Website )
I was looking for a bespoke website to showcase my photography portfolio along with creating a professional online point of contact for my clients.
I had looked at some of the 'off the shelf' template style sites and struggled to find something that really allowed full creative control. Carly worked with me in a friendly, professional manner to bring my vision to life and I am really over the moon with the final outcome.
Another positive for me is the direct support from Carly as I grow the website and assurance that as I need further technical help I have her to walk me through.
- Paul
( Dev Partner )
She’s an amazing developer and whenever faced with a challenge she was able to come back with a solution. Carly was also able to push the limitations of Shopify and create custom sections and code which really took the website to a new level.
Always responsive and quick, I can’t fault Carly. Would really recommend her services and would love to hire her again.
- Cordelia
Find answers to some common questions. If you still have a question, or are ready to book a discovery call, please contact me.
Get in touchEvery website is priced individually. I don't have fixed packages because I don't believe every business needs the same things. All projects include the foundational work outlined in What’s Included, with the final cost depending on your own requirements, from the number of pages and functionality through to additional services and the level of support you'd like.
We'll talk through all of this during your discovery call, then I'll put together a detailed proposal with everything clearly outlined.
Most projects are completed within 12–16 weeks.
This includes time for strategy, creative direction, design, build, and your content preparation phase. This phase is usually around four weeks where you'll be working through your copywriting and gathering imagery and assets for the website (with guidance from me when required).
If you require a quicker turnaround, a surcharge can be applied (subject to availability).
That's completely fine. A two-page website is just as valid as a ten-page one.
It’s important to note that the number of pages doesn't always determine the complexity of a project. A two-page site still needs the same strategic thinking, creative direction, and foundational work as a ten-page one.
A custom website isn't priced on page count alone, so if you're looking for something quick and budget friendly, this may not be the right fit.
If you're looking for something built to last - whatever the size - please get in touch to find out more.
Let's work together
If you’re looking for someone to design and build your website, need development support for a project you’ve designed, or want photography that works alongside your wider brand, I’d love to hear from you.
Whether you know exactly what you need or you're still figuring it out, a free discovery call is the best place to start.
Get in touch