Bespoke website design and development for small and growing businesses

( Designed with the bigger picture in mind )

Laptop-style mockup displaying the Avandra Escapes wellness retreats website homepage

avandraescapes.com

Laptop mockup on a plinth displaying the Tyde Digital homepage with a green gradient hero

tydedigital.com

Tablet mockup displaying the Survive and Thrive for Working Mums homepage with a mother and baby photo

surviveandthriveforworkingmums.co.uk

Tablet mockup displaying the Madeleine Williams Counselling website homepage

madeleinewilliamscounselling.co.uk

Phone mockup displaying a photographer's portfolio website announcing an exhibition

paulnicol.co.uk

Tablet mockup displaying the Carly's Angels childminding website homepage

carlys-angels.com

Laptop mockup displaying the Buckwood Media freelance PPC consultant website homepage

buckwoodmedia.com

Tablet mockup displaying the Power of Intent Promotions website homepage on a black background

poipromotions.com

Tablet mockup displaying the Wild Ones Play Cafe website homepage

wildonesplaycafe.co.uk

I build custom websites for small to medium businesses, considered from the very beginning through to launch day and beyond

Carly, founder of Nightbloom Studio, smiling while opening a laptop on a sofa, with flowering plantsin the background

Hello, I’m Carly, a freelance web designer and developer based in the UK

After over four years building websites professionally, I've learned that a well-built website starts long before anything gets designed.

It starts with understanding your goals, your audience, and most importantly where your business is heading, not just where it is today. From there, I consider the bigger picture too: how you'll use the website once it's live, how it fits into your marketing plans, and what might need to change as the business grows.

Every website is built around the business behind it, designed to work well now and long after launch.

More about me
( Services )

Website design, development and photography

I design and build bespoke websites for small and growing businesses, and offer brand photography to complement them. I also work with freelance designers and studios who need development support.

Core Service

Custom Websites

For businesses that need a website built around them

Whether you're starting from scratch, outgrowing your current website or ready for something that better reflects where your business is now, I'll work with you to create a website that's right for you.

Every project starts with understanding what the website actually needs to do. From the structure and design through to the technical build and what happens after launch, the approach is shaped around the business.

Includes: A bespoke website, designed and built from scratch with the right structure, functionality and approach to managing your website after launch.

Who it's for: Small and growing businesses looking for a professional, custom-designed website that's built around how they work and where they're heading.

Find out more
B2B

Development Partner

For designers and studios who need a developer they can rely on

Your designs, built properly.

Development support for freelance designers and small studios who want a reliable developer they can trust with the build. I work from your designs, bring technical thinking where it's useful, and keep communication clear throughout.

Includes: Custom development, responsive build, CMS guidance, testing and launch support.

Who it's for: Freelance designers and small studios who have the design covered but need someone to handle the development.

Find out more
Additional Service

Website & Brand Photography

For businesses that want on-brand photography for their website & social media

Professional brand, lifestyle and interior photography, planned and photographed with your website and wider marketing in mind.

For web clients, photography can be considered as part of the website project, so the imagery, design and overall feel work together from the start. Photography is also available as a standalone service for businesses looking to kick-start or refresh their visual content.

Includes: Brand, lifestyle and interior photography, professionally edited and delivered ready for use across your website and social media.

Who it's for: Web clients who want photography planned alongside their website, as well as businesses looking for standalone brand, lifestyle or interior photography.

Coming Soon
Carly being photographed from behind as she looks through a camera, sunglasses pushed up into her hair

( Clients I’ve worked with )

Retreats Brand Photographers Corporate Brands Children’s Play Café Counsellor Music Promotor Author Childminder Wellness Brand Wedding & Events Venue

Motion blurred black and white photo of someone flipping through a magazine in front of a photo wall

Websites built for businesses of all kinds

From retreat brands and counsellors to play cafes and music promoters, I've worked with businesses across a wide range of industries.

Some projects start with a strong brand while others start with a blank page. Some need to do a lot behind the scenes, while others are intentionally simple.

What they all now have in common is a website built around their unique needs. Take a look at some of those below.

View portfolio

Client Testimonials

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( Custom Website )

Carly developed a fantastic website for me that I am thrilled with.

Her approach was strategic and systematic ensuring the website layout and functionality was user friendly and future proofed. A pleasure to partner with, I can't recommend Carly more highly!

- Coleen

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( Custom Website )

Carly was responsive, creative, and really listened to my vision.

I had the pleasure of working with Carly to create my new photography portfolio website, and I couldn’t be happier with the result. She understood exactly the clean, minimal, and professional look I had in mind and brought it to life perfectly.

The process was smooth, efficient, and enjoyable. I highly recommend her to anyone looking for a beautifully designed website that reflects their style and work. Thank you Carly!

- Frederik

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( Custom Website )

Highly recommend Carly!

I was looking for a bespoke website to showcase my photography portfolio along with creating a professional online point of contact for my clients.

I had looked at some of the 'off the shelf' template style sites and struggled to find something that really allowed full creative control. Carly worked with me in a friendly, professional manner to bring my vision to life and I am really over the moon with the final outcome.

Another positive for me is the direct support from Carly as I grow the website and assurance that as I need further technical help I have her to walk me through.

- Paul

Black and white portrait of Carly, founder of Nightbloom Studio, smiling and holding a laptop

Let's work together

Ready to discuss your project?

If you’re looking for someone to design and build your website, need development support for a project you’ve designed, or want photography that works alongside your wider brand, I’d love to hear from you.

Whether you know exactly what you need or you're still figuring it out, a free discovery call is the best place to start.

Get in touch

( Coming Soon )

The Website Library

A collection of custom-designed website sections, made to work together. A lower-cost route to a professionally designed website, without settling for something generic.

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