( How I Got Here )

My web design & development journey

I spent six years in London working as an Office Manager before deciding to escape a traditional 9-5. I taught myself to code through an 8-week online bootcamp in 2021, and made the jump into freelance work not long after.

The following year, I travelled to Bali for an in-person bootcamp to take my technical skills further. Since then, I've built and collaborated on almost 100 custom websites and progressed from freelance developer to Lead Web Developer at a small creative studio.

Along the way, I developed a particular interest in the parts of web development that clients don't always see: how a site is structured, how it works behind the scenes, and how it can be made easier to manage.

In 2025, I went back to Bali for a photography bootcamp, chasing a passion of my own that I knew would align with my web design work. A well-built website can be let down by inconsistent or generic imagery, so offering a complete visual solution is something I'm excited to bring to my clients.

By 2026, I had five years of experience across web design and development, and a much clearer idea of the kind of business I wanted to run. So I rebuilt it.

Rebranding wasn't just a new name and a new look. I took the opportunity to rethink the entire experience, from the way projects are scoped and managed to the way I work with clients before, during and after a website is built.

That became Nightbloom Studio.

Carly and a group of women smiling and working on laptops together around a table with coffee

Coding bootcamp - 2022

Carly, founder of Nightbloom Studio, crouching and smiling on a beach while holding a camera, black sand and sea behind her

Photography bootcamp - 2025

( What to expect when you work with me )

My core values

Making things simple

I want working together to feel straightforward from start to finish. From a clear process and organised project space to keeping communication simple, I put things in place to make it easy for you to know what's happening, what I need from you, and what happens next.

Long-term thinking

I think beyond launch day. From how a website is structured to how it will be used as a business grows, decisions are made with the bigger picture in mind. Websites should serve my clients for years, not months.

Leading with kindness

I believe good working relationships start with kindness and mutual respect. I’m a friendly, approachable person, and I value building genuine relationships with the people behind the businesses I work with.

Jargon-free expertise

I won't assume what you do or don't know. Whether you're completely new to websites or already know your way around the technical side, I'll explain things clearly and give you the information you need to make confident decisions.

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Carly shows a female client photos on her camera on a camera on a rocky coastline. They are both smiling and the sea is behind them.